Monday, August 29, 2011

Italian Restaurateur

His passion for cooking drove Italian Canadian Enzo Renda to create the first Eggspectation outlet in Montreal in 1993 to prove that eggs were more than just a breakfast food. He brought the concept to New Delhi five years ago and has been so encouraged by the response because, as he says, 'India is changing by the minute', that he has now branched out to introducing fine Italian dining at a golf resort in Greater Noida.
'We will introduce our guests to authentic food from all the regions of Italy,' Renda said of La Brezza that is set to open its doors at the high-end Jaypee Greens Golf & Spa Resort at Greater Noida.
La Brezza, along with its Enoteca Bar, has been conceptualized as a traditional family style Italian restaurant with a modern edge. The restaurant has 80 covers with an area of 5,282 sq. ft. spread on two floors, including the kitchen.
Aiming to establish a harmonious relationship between the resort and the restaurant, table setting has been kept casual and classy with sociable atmosphere. Intangible pleasures as flavors, senses and emotions are directly reflected through the most selective menu personally created by Renda.
'Actually, there is a little touch of my mother's recipes in most of the items on the menu,' Renda explained.
The bar menu is distinct and unique to some of Italy's famous wine bars. Nestled in the stairwell against the backdrop of a two-storey high wine display, the bar offers a wide selection of wines and a large variety of appetisers and some items from the main menu.
So, how will authenticity be ensured?
'Well, we'll be importing all our ingredients from Italy, from mozzarella cheese to tomatoes to what have you. The meats we will source locally but thanks to the herbs we will use, the flavour profile will be authentic,' Renda asserted.
The chefs, however, will be Indian and will function under the watchful eye of Renda who will increase his visits to India to three a year once La Brezza opens before the inaugural Indian Grand Prix at Greater Noida in October.
Chef Gomes, who oversees Eggspectation at the Jaypee Vasant Continental, will be in overall charge of La Brezza and will be assisted by two other chefs from the same hotel.
'They know the way I think. They know how I cook. They follow my instructions to the T. They have a passion for cooking,' Renda declared of the trio.
What then brought him to India?
'India is English China, without the controls. The growth is evident all around.
'India is changing by the minute, and my instinct of seven years ago is showing results sooner than expected,' Renda told IANS in an interview.
Admitting that Indian laws are difficult, he also noted that change is under way and reforms were on the way.
Noting that salaries are increasing by 20 to 30 percent Renda was confident of seeing a greater number of Indians trying out outlets like his. 'The future lies where the middle class increases, a move that triggers all the way to the richer population.'
At the same time, he conceded that food was not the easiest of businesses, and India does not make it any the easier.
'We spent a lot of the time in the initial years convincing people we worked with here,' Renda said, adding they are far more receptive now.
'Indian brands are getting into niches, and will need to compete with western brands, for which they will need western consulting,' he said.
Eggspectation's three outlets in the National Capital Region -- the other two are at Japyee Siddharth (Rajendra Place in west Delhi) and Japyee Greens Golf and Spa Resort at Greater Noida -- contribute 10 percent of the chain's revenues, with the 16 restaurants in Canada and the US contributing the rest.

Sunday, August 21, 2011

India Gold Snaps

Gold snapped a three-day gaining streak on Monday following similar trend globally. A strong rupee also made the dollar-quoted yellow metal cheaper, triggering a slight pick-up in physical demand ahead of key festivals.
* At 1:14 p.m., the most-active gold for October delivery on the Multi Commodity Exchange (MCX) was trading 1.95 percent lower at 27,099 rupees per 10 grams
* Global spot gold fell more than 1 percent, reversing a rally of 3.2 percent in the previous session, as investors, faced with uncertainties over the U.S. Federal Reserve's stimulus plans, decided to take some money off the table.
* The rupee strengthened, supported by a sharp rise in local shares, Asian peers and gains in the euro, with corporate dollar sales, possibly from a large domestic engineering conglomerate, also aiding.
* The rupee plays an important role in determining the landed cost of the yellow metal, which is quoted in dollars.
* A price dip attracted physical buying from traders, who were on the sidelines.
* "Demand has improved in the last few days," said a dealer with a private-run bullion importing bank in Mumbai, adding premiums are steady at $1.1/1.4 over London prices.
* India's wedding and festival season demand will gain pace and peak in October before tapering off in December.

Friday, August 5, 2011

Maruti Suzuki's New Swift

The premium hatchback Swift from the stables of country’s largest passenger car maker Maruti Suzuki India (MSI) has been one of the largest selling car across the categories and now it has been reported that after Maruti decided to bring out a new version of the premium hatchback, the company has recorded 38,000 bookings seventeen days prior to its launch, which is surely a record pre-launch orders for the car.
According to a report in Business Standard, this is the first time any vehicle has generated such enthusiasm among consumers prior to its official introduction in the market. The report quoted Mayank Pareek, managing executive officer (marketing & sales), Maruti Suzuki India Ltd (MSIL) as saying “The strong response is unprecedented, particularly because the new model has not hit the showrooms yet and the pricing points have not been determined.”
It was reported that earlier last December, the Toyota Etios had registered around 12,000 bookings before the company started making the product. But at the time, the car had already been unveiled in the country and pricing details had been revealed. The new third-generation Swift, scheduled to be launched on August 17, is longer and roomier, with distinctively styled interiors. The car sports a plastic fuel tank which, being lighter will enhance fuel efficiency by an added five to six per cent. The company had 33,000 bookings for the Swift when production of the model was discontinued at the end of June. MSIL will start rolling out the new Swift from tomorrow at its Manesar plant. It was mentioned in the report that in the early 1990s, MSIL had recorded 187,000 bookings for the Zen within a month of launch. The report quoted Pareek as saying “The production capacity then was not comparable. We used allotment cards to sell cars to buyers. Deliveries were made over three to four years.”
The report states that the Swift, a benchmark product in the premium hatchback category, was introduced in the Indian market in 2005. The car created the premium hatchback market, a category which has since seen rapid growth, fuelling the interest of global auto majors in the segment. Ford launched the Figo in the category in March last year and Volkswagen followed with the Polo. Toyota’s made-for-India small car, the Liva, made its global debut here on June 27. There is also the upcoming Honda Brio in the same segment. The category is one of the fastest growing, clocking growth of 20 per cent (January-June 2011) in an otherwise sluggish industry. As many as 439,000 units were sold in the segment last year. The report stated that according to industry estimates, Swift had 24 per cent share of the premium hatchback market between January and May, while the Hyundai i20 and Ford Figo accounted for 15 per cent each. Ritz contributed to 12 per cent of sales